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1. Hero Section
The section that is most important because it might be the only thing your visitor sees/focuses on. It shows the benefit/Gains they’re looking for in the headline, the features that explain how you will help those benefits materialize, and a call to action button (or subscription field or something).
Benefit Statement Title
Feature benefit subtitle that reinforces the benefit statement
2. Problem Section
The section that focuses on the problem the customer is facing
Problem Statement
Subtitle to reinforce the problem the customer is dealing with, and what he/she misses out on because of it.
3. Solution Section
The section that focuses on the solution to this problem.
Solution Statement
Subtitle to reinforce how the solution will help solve the problem and provide the benefits the customer is looking for.
4. Services (or products) Section
The section offers shortcuts to the solutions that the customer already knows they want (think Ikea shortcuts to skip sections).
Service 1
This is a service that offers a specific solution to a specific problem.
Service 2
This is a service that offers a specific solution to a specific problem.
Service 3
This is a service that offers a specific solution to a specific problem.
5. Benefit Section
The section says: “This is how good life could be if you choose us/our product.”
Benefit 1
This shows the “after” life for the customer after using your product or service.
Benefit 2
This shows the “after” life for the customer after using your product or service.
Benefit 3
This shows the “after” life for the customer after using your product or service.
6. Process Section
Provide a manual that illustrates the process (3 Step plan and/or Lego/Ikea style manual)
The Process
Step 1
How it starts.
Step 2
What happens in the middle.
Step 3
What the happy ending looks like.
7. Social Proof Section
This section is not just about testimonials. It’s about showing the crowd of satisfied customers.
Customer story 1
This shows the satisfied customer with their happy after story.
Customer story 2
This shows the satisfied customer with their happy after story.
Customer story 3
This shows the satisfied customer with their happy after story.
7. Features Section
Backing up the emotional “Yes I Want this” from the customer, with solid practical reasons to buy in.
Features
Feature 1
How it starts.
Feature 2
What happens in the middle.
Feature 3
What the happy ending looks like.
Feature 4
How it starts.
Feature 5
What happens in the middle.
Feature 5
What the happy ending looks like.